Opinions Are Like Toilet Paper: How Controversy Creates Content That Spikes Traffic

Apr 5, 2021

Welcome to Eclipse Digital Agency's exploration into the fascinating world of controversial content creation. In the realm of digital marketing, opinions are like toilet paper - essential, but often taken for granted. Let's delve into how leveraging controversy can significantly impact your website traffic and engagement levels.

The Power of Controversial Content

Opinions hold immense power in the digital landscape. Just like toilet paper is a household staple, opinions are fundamental in shaping narratives and sparking discussions. When strategically incorporated into your content strategy, controversial opinions have the potential to captivate your audience, ignite emotions, and drive organic traffic to your website.

Creating Compelling Controversial Content

When crafting controversial content, it's crucial to strike a balance between thought-provoking and respectful. Ensure that your opinions are backed by research, data, or personal experiences to lend credibility to your assertions. By presenting a diverse range of opinions, you encourage dialogue and invite different perspectives, fostering a dynamic online community.

Engaging Your Audience Through Controversy

Controversial content has the inherent ability to evoke strong reactions from your audience. By addressing contentious topics and initiating meaningful discussions, you establish your brand as a thought leader in your industry. Embrace the discomfort that controversy may bring, as it often leads to increased visibility, social shares, and backlinks.

The Impact on Traffic and Engagement

Opinions, akin to toilet paper, are indispensable in attracting and retaining online visitors. By incorporating controversial elements into your content, you create a buzz that resonates with your target audience. Watch as your website traffic surges, and user engagement metrics soar, driving conversions and brand loyalty.

Best Practices for Leveraging Controversy

As a reputable digital marketing agency, Eclipse Digital Agency recommends the following best practices for effectively leveraging controversy in your content:

  • Research: Conduct thorough research on trending topics and industry debates to identify potential areas of controversy.
  • Authenticity: Stay true to your brand voice and values when expressing opinions, ensuring consistency across all content.
  • Engagement: Encourage audience interaction by inviting comments, sharing polls, and conducting surveys to gauge opinions.
  • Monitoring: Regularly analyze the performance of your controversial content to refine your strategy and optimize results.


Opinions truly are like toilet paper in the world of digital marketing - indispensable and impactful. Embrace controversy, spark conversations, and watch as your online presence flourishes with increased traffic and engagement. At Eclipse Digital Agency, we understand the significance of leveraging opinions to propel your brand forward. Contact us today to elevate your digital marketing strategy to new heights.